So you are a relatively minor company of whom we are inexplicably fond. You put out a press release once a week and nobody really gives a shit except for us. We work closely with you to make news lemonade out of the shittiest lemons you lob our way, because, y’know, we understand you’re important to some of our readers and we want to make that effort for you. 

Then something legitimately newsworthy happens on which you’d actually be qualified to give a meaningful response. In fact, we actually need you for this story. You don’t answer nor pick up your phone, and are nowhere to be found until you give a comment to our overseas rival TWO WEEKS LATER.

Not. Okay.