do you *really* think we’re going to print those quotes when you’ve packed them with nothing but self-masturbation? save the marketing copy for the release and let the execs say something that’s actually interesting.
pronouncing our names correctly and spelling them correctly at least gives the impression that you are somewhat familiar with the person you supposedly think is a good candidate to cover your client.
don’t thank us for a good review. it makes us feel weird, because we didn’t do it for you. we did it because that’s what we thought, so don’t mistake.
you don’t like the review — sorry. but getting haughty and behaving as if you’ve been personally affronted can have no effect but to make us spread talk about how the company is difficult and a primadonna. the review is not a pact between you and us to help you sell games. get it through your head.
if we want to ask your client a question and you blow us off enough, we’ll eventually assume your client is as arrogant toward and neglectful of our audience as you are toward us.
we appreciate your help arranging a conference call, and we understand that you have to attend. but we’re interviewing your client, not you, so quit paraphrasing everything he says and interrupting for our ‘benefit.’
whether or not you can spell or use grammar doesn’t come much to bear on whether or not we write up the press release you sent. it does, however, make us laugh at you, and at your client by association.
i’m not interested means ‘i’m not interested.’ if you reply with extra enthusiasm and insistence it might change the answer — to ‘i’m not interested and you’re annoying.’
if we have an interview with your major client on an acquisition under NDA and you’ve suddenly changed the embargo time or left out a crucial detail and you cannot reach your contact, it is okay to leave him a voice mail and then call everyone else you know that he works with.
if you sent us an email asking if we want to interview your client’s community manager about an exciting new free hat pack for social gaming avatars and we did not mail you back yet, it is not okay to leave your contact a voice mail and then call everyone else you know that he works with.
it is inadvisable to pitch an irreverent community outlet on your CFO’s promotion, and it is similarly inadvisable to pitch a trade paper on your community wallpaper contest.
you cannot entirely control the message. when you won’t even work with us to verify a fact, that’s just stupid.
we understand why you sometimes need to send form emails, but when the salutation field contains someone else’s name, that’s just lame.
putting out a press release about your exciting new social networking start-up, your dev tool new version beta or the parental controls to your TV license tie-in browser game during E3 is a really, really bad idea.
please do not call us after 5:30 unless we have asked you to. we very well may be working later than that, but don’t assume. you should also know what time zone we are in — where an editor is based is basic.